Tuesday, September 24

BMW Ranks Highest in New-Vehicle Sales Satisfaction among Luxury Brands in India

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BMW Ranks Highest in New-Vehicle Sales Satisfaction among Luxury Brands in India.

According to the J.D. Power Asia Pacific 2013 India Sales Satisfaction Index (SSI) StudySM released today, BMW ranks highest among the three luxury segment name plates with a score of 881 index points. The luxury industry average is at 873 index points. BMW performs particularly well in the dealer facility, sales initiation and salesperson factors.

The study, which for the first time measures sales satisfaction separately in two vehicle segments--luxury and mass market--examines seven factors that contribute to new-vehicle buyers' overall satisfaction with their sales experience. 
BMW Ranks Highest in New-Vehicle Sales Satisfaction among Luxury Brands in India. According to the J.D. Power Asia Pacific 2013 India Sales Satisfaction Index (SSI) StudySM released today, BMW ranks highest among the three luxury segment name plates with a score of 881 index points. The luxury industry average is at 873 index points. BMW performs particularly well in the dealer facility, sales initiation and salesperson factors. The study, which for the first time measures sales satisfaction separately in two vehicle segments--luxury and mass market--examines seven factors that contribute to new-vehicle buyers' overall satisfaction with their sales experience. Read the full report at: http://goo.gl/9SyJw1

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